Development Features of the Lego Business History

The company began to expand in new frontiers of the toy industry. In 1971 LEGO begun to target young ladies with the introduction of furniture pieces and dollhouses; in 1974 it introduced its first person figures, called Minifigures; and 1979 this expanded in to space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of earrings elements directed at young girls. This era also noticed the creation of a control structure, with Godtfred Kirk Christiansen’s kid Kjeld Kirk Kristiansen joining the managerial staff and working to modernize the company’s manufacturing strategies.

The 1972s also observed the introduction of a method that allowed customers to decide on certain bricks they desired to purchase and make their own versions, rather than get pre-made packages; it was popular with adults, as well as kids. In the same decade, Profano branched out into old territory together with the Castle subject, and in 1980 the company added its first educate sets to its lineup.

In 1989 Lego announced the Pirate motif, and with it many pirate delivers, desert islands and treasure. The organization also extended its variety of facial expression, adding beards, eye nicotine patches and lipstick in addition to the common two eyes and laugh. Some older Lego debt collectors resented these kinds of changes, choosing the more basic faces of earlier products.

As Seglar expanded to a huge international corporation, it had to find ways to meet the demands of it is big name purchasers like Aim for, Wal-Mart and Toys ‘R’ Us, which demanded bigger selections and faster delivery times. To keep up with these needs, the company begun to reduce total production time for new products by making more use of computerized set up systems.






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